LYRICAL LEMONADE VHS

What began as a 100% digital creative concept evolved into a thriving collaboration with one of hip-hop's most influential labels. Starting with a self-initiated VHS design project, I created digital mockups and produced a behind-the-scenes video documenting the creative process. This work caught the attention of Franklin Ricart, DOP for BabyTron & G-Herbo's "Equilibrium" (Lyrical Lemonade), who reached out to collaborate. This sparked a chain of opportunities: I translated the digital design into a handcrafted physical VHS for Cole Bennett (Lyrical Lemonade founder), which traveled to Los Angeles. Building on this momentum, I reached out to AMD Visuals — a key creative at Lyrical Lemonade working extensively with Lil Yachty — and created a custom VHS for one of his landmark projects ("Hate Me" by Lil Yachty & IAN). This partnership blossomed into ongoing collaboration, producing 6+ additional VHS designs. Through AMD Visuals' endorsement, Lil Yachty himself commissioned a custom VHS, solidifying credibility within one of hip-hop's most respected creative ecosystems. This body of work demonstrates the power of creative excellence, strategic networking, and persistence in building meaningful professional relationships within the music industry.